I had the great opportunity to interview some veteran’s of PR and new media on my PRapalooza episode on Blogtalkradio. If you’re looking for a primer on new media and PR this is a great opportunity to learn more from the pros. Here are some highlights that were addressed:
- The differences between PR and Marketing
- The biggest changes in and the future of PR
- Effective use of (limited) time in social media
- PR / Blogger relations
- How much all of the panelists love Twitter
- Spin Sucks
- Learn why these panelists blog
Listen to the episode while you read on:
Quotables (don’t worry these are just a few of many):
“I don’t know how Danny does it, he is a blogging machine.” – Shonali Burke
“PR people don’t pay attention to bloggers unless they are the a-listers.” – Gini Dietrich
“You’re always as influential as your audience allows you to be.” – Danny Brown
Worthy mention:
Danny Brown suggested that Robert Scoble probably would not be a good candidate for promoting cow manure. He made his point and we all got a good laugh out of it. This was not the only comic relief by our friend Danny Brown.
Best Question and Answer:
Question from Ike in the blogtalkradio chat: (Hey Ike, if you’re reading this send me your Twitter handle so I can cite you properly)
“What is the biggest business world misconception about PR that you’d like vanquished?”:
“The idea that PR Professionals are spindoctors, that they lie to stories placed for their our clients makes me absolutely insane” – Gini Dietrich
Where to find my distinguished guests:
Gini Dietrich @ginidietrich or http://spinsucks.com
Danny Brown @dannybrown or http://dannybrown.me
Shonali Burke @shonali or http://waxingunlyrical.com
Recommendations:
I like to ask my guests who some of the “lesser known” people are that they follow that we should watch. Here are the lists by panelist:
Shonali Burke’s Recommendations:
Herwin Icasiano @iherwin
“Wedge” @wedge
Steve Crescenzo @crescenzo
Gini Dietrich’s Recommendations:
Jason Verhoosky @jasonverhoosky and http://streamingcreative.com
Scott Hepburn @scotthepburn and http://mediaemerging.com
Joe Thornley @thornley and http://propr.ca
Jon Buscall @jonbuscall and http://jontusmedia.com
Becky Johns @beckyjohns and http://becky-johns.com
Marijean Jaggers @marijean and http://marijeanjaggers.com
John Heaney @johnheaney and http://orange-envelopes.com/blog
Craig Jarrow @tmninja and http://timemanagementninja.com
Danny Brown’s Recommendations:
Tim Jahn @timjahn and http://beyondthepedway.com
Antonia Harler @antwizzel and http://socialglitz.com
Shannon Boudjema @shannonboudjema and http://shannonboudjema.com
Troy Claus @troyclaus and http://troyclaus.com
If you’re listed here and have a blog you’d like me to link to, please leave it in the comments below.
Listeners, what was the highlight of the program for you? Any key take aways?
So. Much. Fun! But I’m disappointed my answer to your question about where you would spend time online if you only had an hour a week isn’t included in the wrap-up! 🙂 Thank you so much for having us!!
I’m listening right now as I work. And by the way, the opening music makes me think I should be in some swanky New York joint with my fedora hat really low over my eyes. Awesome!
@jmatthicks HAHAHAHAA! While we were waiting to start, that music was on and I IM’d everyone and said THE SAME THING!
@GiniDietrich thanks Gini, I will go back and add it, great feedback 🙂
@jmatthicks @GiniDietrich That’s a little sampling of “The Brewing Company” my buddy Clifford Brown III put together for me. I need to add a little link somewhere about them. They play every 4th Thursday night at Velma’s in SF. I’m overdue to pay them a visit.
@GiniDietrich I LOVE music like that! It makes me thing of the 20’s, big bands, Sinatra, and people having a good time!
@hackmanj @GiniDietrich I’ll have to look Velma’s up. It doesn’t get any better than live music!
@JMattHicks If Gini’s there, it’s hardly likely to be swanky, mister… 😉
@hackmanj Wow dude, that @GiniDietrich is SUCH the taskmaster… 😉
@dannybrown @GiniDietrich Yes, she cracked the whip and I jumped. Of course I’ve decided it will be a separate blog article, do you think she will tolerate that? </kidding>
Missed this while on vacation, glad to catch it now. Everyone cracks me up.. I’d spend my time stealing from Gini, Danny and Shonali if I could 😉 Such good stuff on public relations and social media, the value of integrating them, all of it. Like how Gini made client-specific answers, that there’s not one marketing mix that works the same for all businesses. Loved hearing everyone’s thoughts on blogging, Twitter… all of it.
@3HatsComm You do know that @GiniDietrich only knows what she does because of me, right? 😉
@dannybrown @GiniDietrich Heh. I only know what I know .. and I know ya’ll are too damn smart and funny 😉
@3HatsComm glad you enjoyed it, I think the frequent bits of comic relief really kept us all engaged 🙂
@GiniDietrich Ok Gini, not only did I add it but I made a separate post about it: http://joehackman.com/2010/11/where-to-spend-your-limited-time-online/ thanks for the nudge!
@3HatsComm Welcome back!!
@hackmanj WOW! I do pull some weight!
@GiniDietrich was there ever a doubt? Just keep pushing me, I need the help. 🙂