Listen
[audio:http://www.blogtalkradio.com/joehackman/2011/03/09/social-media-measurement-panel-discussion.mp3?localembed=download]Summary
Listen to the panel discussion with Shonali Burke of Shonali Burke Consulting and Gini Dietrich of Arment Dietrich . These two intelligent, fun, humorous and dedicated professionals represent years of experience. Listen in and learn about measurement and some misconceptions. Our conversation also eventually strays to an interesting discussion about Klout and both panelists give their candid opinions on the service.
Woo hoo!
@ginidietrich Indeed 🙂
It was so much fun, Joe! And thank you for putting up with our digression into nonsense. Here’s an idea for a show – let’s just make it total stream of consciousness… oh, I forgot. That’s what this was. :p
@Shonali Yes it was a great time and I think we covered a lot of important ground. Thanks for letting me pick your brain 🙂
Hey Joe, thanks for letting me sit in on this conversation. It was fun 🙂
I installed the Klout extension for Chrome, but I have to admit, most of the time I don’t even look at the scores. Another social rating tool I’ve seen is called Peer Index. For me these scores are fun to look at for about five minutes but they don’t influence any of my decision making processes. I heard that Quora might introduce some type of relevance ratings too (yawn)…. 🙂
@Ileane Glad you were able to check it out Ileane. Your comment made me realize how big a role the gaming psychology is playing with Social Media. These various yard sticks like Klout and Peer index are playing into our ego and creating a competition of sorts.
I know we covered a lot of ground but I think the best take away for me is a solidified idea of what measurement is from a business standpoint. These fine ladies delivered the goods there 🙂
Thanks for checking in, always nice to hear your thoughts and appreciate that you have something to contribute.
Cheers,
Joe
@hackmanj “I think the best take away for me is a solidified idea of what measurement is from a business standpoint” – #winning! @Ileane