On the Wednesday before Thanksgiving I connected with a excellent panel to discuss content marketing. The three panelists brought a breadth of knowledge about content marketing:
- Steve Farnesworth – Jolt Social Media
- Lou Hoffman – The Hoffman Agency
- Lisa Gerber – Chief Content Officer – Spinsucks
The three experienced content marketers in this panel helped explain what content marketing is. You can also expect to learn about:
- The importance of compelling content.
- The importance of being conversational.
- What branded journalism is and why people use this method.
- Re-purposing your content.
- Creative ways to produce content from non-bloggers/writers.
“Compelling content is like porn, you know it when you see it.” – Steve Farnesworth
This episode was live on Blog Talk Radio on 11/23/2011.
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