It’s no secret that most of us are not fans of receiving newsletters and Email marketing content unless key criteria are met. A lot has to do with the fact that so few companies actually get it right. It might seem trivial but I know in my case personally you can really damage your brand by disrespecting my time with Email marketing done wrong. As I result many of us have become serial un-subscribers and in some cases abuse reporters, I am certainly both of those things today. Imagine to my surprise when something arrives in my inbox from a company that I officially asked for and officially rocks resulting in me liking that company that much more. It happened today and I couldn’t be happier to see people who get it. For that reason I am giving a shout out to the folks over at private Cloud software company Nimbula. I watched a presentation by one of their guys at the #lspe meetup a couple of months ago where they raised eyebrows with their private cloud product that can be used freely (up to a limit) on off the shelf hardware.
What was so great about it?
- What they are offering
- What it will do for me
- How to get it
- How to learn more
For a product I can use for free, I know there is a new version of their director and with an hour more of my time I can learn how to “Stand Up” my own Cloud. Not only are they playing on their strengths, they also know their audience and they have a very direct and easy to understand call to action. I was also impressed in another way and that was by the easy integration of social sharing. I actually did follow the link and author a tweet to share with people the news.
— Joe Hackman (@hackmanj) June 1, 2012
For the people with a little more thirst for information, there was plenty of it, but only if you wanted to scroll down and consume more. The structure of the content was very easy to follow the most current event was at the top of the list and it went on from there. On the right column you get some additional key points including some core business philosophies of the company and piles of other data to consume if you should be so inclined.
There was additional information beyond that (you can see it all here) but the bottom line was also a pleasant and welcome site, a very simple unsubscribe link. Hallelujah.
Business is personal for me, I want to work with people that will execute at a very high level and bring nothing less myself. Nimbula’s approach exudes confidence, savvy and quality. I signed up for both of their Webinars next month, tweeted about them and wrote a blog post because I love to have the opportunity to recognize things being done right.