Tonight I interviewed Diane Rayfield of Harp Social on Blogtalkradio. I invited Diane because I wanted to integrate more social media related guests into my podcast. Diane is the founder and CEO of Harp Social where she leads a team of social media, SEO and online marketing professionals to strategize, manage and evolve integrated online marketing for businesses. I met Diane at Amplify.com a social networking site that I have blogged about frequently. I always enjoy talking social media with people like Diane because I learn from them and the energy is upbeat and inspiring. Diane and I really covered a lot of ground during the interview, but her area of expertise is Strategy, Metrics and Inbound Marketing – “Getting Found”. Here are some highlight areas you can expect to learn more about if you listen to the entire episode:
- Location Based Marketing (Yelp, Foursquare and Gowalla)
- Monitoring/Metrics (Radian6, Google Alerts, Social Mention and Hootsuite)
- Amplify.com
- Facebook Pages
- Video Marketing (Including Youtube)
- Social Media Policies
- LinkedIn (Including Answers, Groups)
- Search Engine Optimization (SEO)
- Turning Point Autism Foundation
Listen
[audio:http://www.blogtalkradio.com/joehackman/2010/08/05/diane-rayfield-of-harp-social.mp3?localembed=download]You can follow Diane on Twitter @dianerayfield or visit harpsocial.com to learn more about her company.
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Thanks for always making the podcasts available, Joe – and so we can see what topics will be discussed beforehand.
I found the SEO information most interesting, if only because many people in the social media field struggle with it. We niche ourselves around marketing and what is comfortable, and SEO can be a bit confusing.
Also, a big thanks to Diane for mentioning us and her kind words. I agree with her that there isn't one tool that works for everyone. It all comes down to what the brand wants to accomplish, what goals/objectives they would like to achieve, and what meshes with all of that and strategy.
Best,
Lauren Fernandez
Community Manager, Radian6
@cubanalaf
Thanks for listening in Lauren, it's good to know that Radian6 is using their own product.
It was fun chatting with Diane, she is definitely a good evangelist for your product. You should come join Diane and I at Amplify.com. Radian6 could maintain their own clog there!
Best,
Joe
Joe,
Thanks for the post. I am going to check out your show on BlogTalkRadio.
Alan
CEO
Hi Alan, I'd love to hear your feedback. Thanks for dropping by.
Joe