I was reading a comment today from Ileane and she was sharing with me that her daughter got her into blogging. I also learned not too long ago that Gini Dietrich started Spinsucks because she was frustrated by the way that many PR professionals created a very poor impression of the PR industry. This inspired me to write this post, because I suspect the answers to the question “Why do you blog” will be far more interesting than the post itself.
Why do I blog?
I started blogging years ago on my company website in the late 1990’s, I didn’t realize what I was doing would be called blogging one day. I mostly wrote stories to inform my company’s clients about changes occurring in the IT industry that might affect them, and I actually still do that on Facebook and at Managed Solutions. I continued to do that for a number of years and eventually in 2008 I started blogging using wordpress.com on my blog called “Reasonable Ideas”. On that blog I wrote mostly about non-profits and science. This experiment would carry over into my next blog Joegonesocial.com, the blog you are most likely reading this story at. When I decided to embrace social media it was not an easy transition from paranoid IT Security minded guy to the more open and public Internet footprint that comes with being a blogger. In light of that I made the decision to wholly embrace social media and to add it to my “must do’s” in my business. Bottom line, I blog for a lot of reasons but the core (and intentionally vague!) reasons I blog are:
- For business reasons.
- For personal reasons.
Why do you blog?
I am intentionally not giving a lot of detail about my reasons, I really want this post to be more about you and why you blog. What do you blog about and why? I look forward to hearing about you.
What is personal branding and why might it be important if not essential to you and your success?
In the example above the image represents the 2 Year Anniversary of Waxing Unlyrical (Shonali – that’s 3 days in a row, inside joke sorry readers). With the two candles you really get the gist of what the post is about before reading it, the image ties in perfectly with the title and what the post is about. The example above is clean and professional.
