If you think you control your brand message, you may want to evaluate recent data from 360i that claims 77% of the listings on popular networks are controlled by a source outside the company. One interpretation of this outcome is that the consumer is still the king, perhaps more so. If this topic interests you check-out the complete article @Mashable.
Joe’s Content Proliferation Model
I’ve settled in to a content model for social media. After playing with a number of different programs this is the result:
Content Proliferation
Wordpress Blog – articles generated on Word Press. By design this provides an RSS feed.
Twitter Feed – checks the RSS at the Word Press site 1x per hour and pushes new articles to Ping.fm (using API key)
Ping FM – pushes to Facebook Fan Page, Twitter (when it is working) and any number of other channels.
I prefer this model for organizational type websites such as my Rotary Club or my businesses website. I am not using any automation with this particular site as I set status updates through ping.fm with a long list of configured resources.
How does this differ from your model? Was this post helpful?
Quick Tip Email Sorting
Use the “from” and “subject” fields to sort Emails while you are cleaning up your inbox. You should find it easier to get through your back log of messages by addressing issues with certain individual(s)… or certain subjects all at once. Quite often the most recent Email of a certain subject contains all the prior information and the older ones can be deleted.
Exchange Control Panel Howto
This video demonstrates how to utilize features available for your exchange account. Let us know if there is any way we can improve this video.
Quick Tip The Universal Solution
Reboot your troubled PC before calling your help desk or tech savvy friend. If the problem persists through a reboot take notes and get help.
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