Tonight I interviewed Diane Rayfield of Harp Social on Blogtalkradio. I invited Diane because I wanted to integrate more social media related guests into my podcast. Diane is the founder and CEO of Harp Social where she leads a team of social media, SEO and online marketing professionals to strategize, manage and evolve integrated online marketing for businesses. I met Diane at Amplify.com a social networking site that I have blogged about frequently. I always enjoy talking social media with people like Diane because I learn from them and the energy is upbeat and inspiring. Diane and I really covered a lot of ground during the interview, but her area of expertise is Strategy, Metrics and Inbound Marketing – “Getting Found”. Here are some highlight areas you can expect to learn more about if you listen to the entire episode:
- Location Based Marketing (Yelp, Foursquare and Gowalla)
- Monitoring/Metrics (Radian6, Google Alerts, Social Mention and Hootsuite)
- Amplify.com
- Facebook Pages
- Video Marketing (Including Youtube)
- Social Media Policies
- LinkedIn (Including Answers, Groups)
- Search Engine Optimization (SEO)
- Turning Point Autism Foundation
Listen
[audio:http://www.blogtalkradio.com/joehackman/2010/08/05/diane-rayfield-of-harp-social.mp3?localembed=download]You can follow Diane on Twitter @dianerayfield or visit harpsocial.com to learn more about her company.
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