Joe Hackman

Joe Hackman

Digital Transformation, Industry 4.0, Tesla, maker, and more...

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Excellent Video on Social Media Marketing via PBS

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Another great resource I found by following @Guykawasaki on Twitter. I am a big fan of multimedia content for learning about Social Media. Get a group of people with months or years of experience in a room together and have a conversation. The results can be very interesting. In this case the group is a very qualified panel of social media marketing professionals.

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Small Businesses Adopting Social Media and Achieving Success

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A recent study has show that significant numbers of business are engaging social media at some level and a high number of those consider the engagement successful. 62% of executives are familiar with Twitter and 52% are also using social networking to promote their business.

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Who’s Controlling Your Brand Message?

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If you think you control your brand message, you may want to evaluate recent data from 360i that claims 77% of the listings on popular networks are controlled by a source outside the company. One interpretation of this outcome is that the consumer is still the king, perhaps more so. If this topic interests you check-out the complete article @Mashable.

A nice reminder – be a doer

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I follow NYT Best Selling Author Joel Comm on Twitter, he posted a link to this article this morning. This is a great reminder that so much of success is about doing things. If you lack the motivation and drive to get things done start there.

http://www.joelcomm.com/its_not_what_you_know_its_what.html

“But I can’t create success for the people I’m trying to help. Nor do I want to. If someone isn’t so driven to succeed that they’re not prepared to put in the long hours, the worries and the investment necessary to create their own business, then I don’t want to waste their time. They’re never going to succeed and they should stick to their J.O.B.” – Joel Comm