Whenever we post things on a website the search engines index the page based on the address of that content. What happens if you move it? People will no longer be able to access it using your old link and the search engines will start fresh with the new page once (if?) they find it. This video shows you how you can use the Quick Page/Post Redirect to prevent losing referring traffic when you rename a permalink in WordPress. This plugin also has a number of great other uses, in fact I demonstrate how it was used to redirect old links from my Joomla based website to a WordPress based revision of the site as well. Don’t lose your SEO juice when you make changes, let your content be found.
Helping friends and Building Influence with Paper.li
Recently I noticed I was featured in a paper.li daily by @morgaine. I went and checked it out, thought it was a pretty interesting site. Being the web 2.0/Social Media tinkerer that I am I could not help myself so I created an account and started playing around with my own dailies. I found some extremely beneficial aspects to the service but I am going to focus on 2 of them for now:
- Helping Friends
- Building Influence
Helping Friends
Since your paper.li papers can be about lists, people or hashtags – there is great opportunity to help people. How is that you ask? Well if I make a Joe Hackman daily, it will feature my tweets and the tweets of my followers to generate the article content, videos, etc for the feature. Being mentioned in a daily, or anything, is almost always good for a Twitter user (unless someone is complaining about you!). The other thing it does is build back-links to your sources articles and blogs. We all want to be found, being linked to will benefit your sources SEO. When you start to think through the list feature, hashtags, etc, you start to understand how there are many ways to help your friends achieve the mentions and back-links for better SEO.
Building Influence
This point is fairly simple, people like to be featured in your paper for the reasons above and for another important reason. It is great to have your content recognized and shared. In this case you will receive recognition for following others. How? By following anyone on Twitter they have a chance to be featured on your paper, if they are feature and they actually are paying attention they are likely to appreciate it. This means that if you produce a paper.li your sources on Twitter are more likely to be recognized and recognize you. That is influence. Of course you could also record a cool video and write about it in your blog then direct people to read about it. I think that might add a bit of influence as well.
Be sure to watch the video for additional tips and subscribe to my Youtube Channel if you enjoyed this post. I’d also love to hear your tips about how to utilize paper.li.
Interview Diane Rayfield Harp Social (Podcast)
Tonight I interviewed Diane Rayfield of Harp Social on Blogtalkradio. I invited Diane because I wanted to integrate more social media related guests into my podcast. Diane is the founder and CEO of Harp Social where she leads a team of social media, SEO and online marketing professionals to strategize, manage and evolve integrated online marketing for businesses. I met Diane at Amplify.com a social networking site that I have blogged about frequently. I always enjoy talking social media with people like Diane because I learn from them and the energy is upbeat and inspiring. Diane and I really covered a lot of ground during the interview, but her area of expertise is Strategy, Metrics and Inbound Marketing – “Getting Found”. Here are some highlight areas you can expect to learn more about if you listen to the entire episode:
- Location Based Marketing (Yelp, Foursquare and Gowalla)
- Monitoring/Metrics (Radian6, Google Alerts, Social Mention and Hootsuite)
- Amplify.com
- Facebook Pages
- Video Marketing (Including Youtube)
- Social Media Policies
- LinkedIn (Including Answers, Groups)
- Search Engine Optimization (SEO)
- Turning Point Autism Foundation
Listen
[audio:http://www.blogtalkradio.com/joehackman/2010/08/05/diane-rayfield-of-harp-social.mp3?localembed=download]You can follow Diane on Twitter @dianerayfield or visit harpsocial.com to learn more about her company.
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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.
Google Site Speed Ranking Game Changer
I noticed some major changes to my search results from Google today. I double checked them right after reading this article on REELSEO. This will be a game changer and it is likely to have some positive implications for internet performance. I think website owners got a little complacent in the age of uber fast broadband. Many of us stopped paying attention to load times, and if you look back to the days of dial-up Internet access – load time was king. So what have we created? In many ways a bloated version of the internet.
I recommend you check some of your key search terms today and see if they’ve benefited or been hurt by these changes. REELSEO had a great list of tools to check your website speed performance several I have used and one I have not:
- Page Speed, which is a Firefox add-on that evaluates the performance of web pages and even offers tips for enhancement.
- YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
- WebPagetest, which offers data on site load performance.
- Webmaster Tools, which shows your site’s speed performance data.
Website operators – Any time the game changes there is opportunity to disrupt. The question is which side will you be on?
This article has been optimized for speed – certified graphic free!
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