A recent study has show that significant numbers of business are engaging social media at some level and a high number of those consider the engagement successful. 62% of executives are familiar with Twitter and 52% are also using social networking to promote their business.
Who’s Controlling Your Brand Message?
If you think you control your brand message, you may want to evaluate recent data from 360i that claims 77% of the listings on popular networks are controlled by a source outside the company. One interpretation of this outcome is that the consumer is still the king, perhaps more so. If this topic interests you check-out the complete article @Mashable.
Joe’s Content Proliferation Model
I’ve settled in to a content model for social media. After playing with a number of different programs this is the result:
Content Proliferation
Wordpress Blog – articles generated on Word Press. By design this provides an RSS feed.
Twitter Feed – checks the RSS at the Word Press site 1x per hour and pushes new articles to Ping.fm (using API key)
Ping FM – pushes to Facebook Fan Page, Twitter (when it is working) and any number of other channels.
I prefer this model for organizational type websites such as my Rotary Club or my businesses website. I am not using any automation with this particular site as I set status updates through ping.fm with a long list of configured resources.
How does this differ from your model? Was this post helpful?