This was my guest post on @Ginidietrich Spinsucks Blog on 2/15/2011.
Unless you’ve been hiding under a rock you’ve probably at least heard of Quora it has been particular hot among technophiles in recent months. When I joined I noticed that within my Gmail address book it found only two technology startup CEOs. Both of them had interaction on their accounts and knowing and respecting their level of tech/business savvy, it meant to me that Quora was something I should not ignore. So I played for a short time then proceeded to ignore it anyway, for several months anyway.
Why are we really there?
Amidst all the flurry of activity I started posting again on Quora, why? In addition to considering it my business to know and understand any new relevant tool I didn’t want to miss the boat. I actually think that this has more to do with why people are flocking to Quora right now. I also think it is probably going to be the very thing that ruins it. Vivek Wadhwa recently wrote a piece “Why I Don’t Buy the Quora Hype” and he made some great points. One sentence that invoked one of those “captain obvious” moments for me:
The quality of answers will decline.
Vivek also goes on to suggest a very different future:
What is more likely to happen and makes far more sense is that a new generation of private, gated communities will grow and evolve. This is where people with common interests will gather and exchange ideas.
Anecdotal evidence that Wadhwa is right about Gated Communities
If any of you were present on IRC networks back in the 1990’s you will understand what Vivek was driving towards in his piece. In the mid to late 90’s I participated on EFNET where a lot of IT geeks asked and answered questions about technology. When I joined it was relatively civil and by the time I left it was like a warzone with servers frequently disconnecting, getting attacked and channels being taken over. Where did we go next? We relocated with a small group to a private channel on a much smaller network that lives on to this day 10+ years later! Which reminds us all:
Gated communities have longevity.
Voting Issues
You can find abundant questions about the number of upvotes on Quora having to do with everything from how good looking someone is to how famous they are. There is plenty of evidence that simple voting is not the best way to determine the best answers. To find out some insights on this I reached out to Hutch Carpenter at Spigit and he provided me with these insights about voting “weight” and community involvement:
Properly involving the crowd to identify top contributions is critical to a successful innovation community. If you only apply simple vote counts to identify top ideas, innovation is little more than a popularity contest. People earn reputations via peer responses to their contributions in the Spigit platform, which are used to weight their up-votes and down-votes. These weighted approval ratings go deeper than simple vote count, and help surface the best ideas which don’t necessarily have the top number of votes. This fosters an innovation meritocracy and ensures that top ideas don’t get overlooked.
As it sits today Quora is lacking this functionality and it will take time and great effort to produce better quality. They will of course have to achieve this while their system is being scaled up, challenged and gamed by users.
I will still visit Quora, particularly if I have a question to ask. It is one more place I can go in addition to LinkedIn answers or social sourcing via Twitter, Amplify, Facebook or my blog.
Photo Credit Dean Terry
Funny that you published this today, I actually got on Quora for the first time today. I’m still not sold on it. Although I can see why people would be drawn to it and why people would take the time to contribute very respectable content and opinions, I just don’t feel drawn to it. It’s not necessarily a room of qualified experts, but it’s open to anyone and everyone. I’ve seen people people publicizing their responses on Twitter, and it just furthers my lack of trust in it. It seems like if you’re contribution was that incredible, people would find out and it would be made known. Definitely not a stupid idea by any means, but I just don’t feel any need or draw to it.
@JMattHicks Hey thanks for stopping by. Did you participate at all? I expected that would be the hook for me but I have not answered or asked a single question since around the time I originally wrote this article in January. I have only had time to follow people back who have followed me. I like the general idea of Quora I just find it a challenge to even engage where I am already and adding to that would mean something else would suffer. Bottom line I guess I don’t have a compelling need right now. Thanks for sharing your impression.
@hackmanj Joe, I agree with you in that if I jumped full force into Quora (I’ve been on a few times, answered a handful of questions, but nothing more), I would slight something else in my life that might actually be working. @JMattHicks I also find the posting of responses to Twitter interesting…I guess it’s just another way to encourage engagement (a little like the Livefyre shout out option to pull people into a conversation, don’t you think? :).
For now, I’ll hang out on Twitter, post a few things to Facebook and try to get my ‘blog on’. Thanks, Joe for the post. I caught it on SpinSucks but don’t think I commented at that time. Glad to see it again.
@EricaAllison @JMattHicks sounds like we are definitely not alone. The majority of people that seem to be following (or following me back?) are not active either. Hey, we’re there! 😉
Joe, you raise some interesting issues with Quora.
One of the things I’ve been curious about is exactly how many CEOs and other top execs are actually answering the questions. Or, do they have somebody from their PR department doing it? Do you have a feel for this? Is there a lot of ghost-writing on this site?
@JoanStewart That is a great question Joan and in the case of my example I am confident it was the individuals themselves. CEO’s are probably very hesitant to trust anyone to write on their behalf and may even have legal responsibilities to avoid that arrangement. If anyone else sees this and knows a good business lawyer engaged in blogosphere it would be great to get their take on that.
I suspect Ghost writing does occur many places but it seems to me that Quora would be a really bad place for it. I guess it behooves us all to spend a little extra time considering that possibility while reading web content.
Thanks for the excellent question.