Fixing our Broken System with Carol Roth [Podcast]

December 21, 2011 by Joe Hackman Leave a Comment

I’ve been engaging in more discussions about the issues our country faces and the gridlock in our political system lately. Today a friend and past guest of the Podcast Carol Roth was tweeting something that Gerri Willis from Fox Business Network had asked on Twitter.

“Who’s to blame for Washington gridlock? Rebublicans, Democrats or Both?” –Gerri Willis

This was a hot button issue for me so I quickly responded to Carol to invite her to discuss it on my podcast today.

Listen

[audio:http://www.blogtalkradio.com/joehackman/2011/12/21/fixing-broken-stuff.mp3?localembed=download]

Summary

My answer to this question was that we are all to blame. We’re not coming together to work on what we agree on and we’re being manipulated based on interests. Carol had quite a bit of perspective to share on the issue, listen in to learn about how we can simplify this process.

Quotable

“People are blaming the symptoms instead of looking at the disease” – Carol Roth

This episode was live on Blog Talk Radio on 12/21/2011.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Interview Irene Koehler of Almost Savvy [Podcast]

December 9, 2011 by Joe Hackman 1 Comment

On this weeks podcast I caught up with the San Francisco Bay Area’s own “Almost Savvy” Irene Koehler. Irene has a knack for educating and empowering people to get started using Social Media.

Listen

[audio:http://www.blogtalkradio.com/joehackman/2011/12/07/a-conversation-with-irene-koehler.mp3?localembed=download]

Summary

Our discussion while somewhat broad overall was generally focused on:

Google+
Facebook
the bay area tech scene

This episode was live on Blog Talk Radio on 12/7/2011.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode

Want to see a full list of past episodes? Check out my Podcast page. You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

The Ins and Outs of Blogging: Episode 3 Developing Content [Podcast]

December 1, 2011 by Joe Hackman 1 Comment

Thinking about starting a blog? Want to get more out of your current one? Check out episode 3 of 3 “Developing Content” on the ins and outs of blogging with my featured guest Gini Dietrich of Arment Dietrich and the Spinsucks blog.

Listen

[audio:http://www.blogtalkradio.com/joehackman/2011/11/30/ins-and-outs-of-blogging–developing-content.mp3?localembed=download]

Summary

In this episode you will learn about developing content for your blog and other social networks. One of the key aspects discussed is the importance of creating original content and avoiding the pitfall of providing un-original thoughts and ideas. You may also want to review this article written by Tim Otis, it was mentioned during the podcast.

What is Content Marketing? [Podcast]

November 28, 2011 by Joe Hackman Leave a Comment

On the Wednesday before Thanksgiving I connected with a excellent panel to discuss content marketing. The three panelists brought a breadth of knowledge about content marketing:

Steve Farnesworth – Jolt Social Media
Lou Hoffman – The Hoffman Agency
Lisa Gerber – Chief Content Officer – Spinsucks

Listen

[audio:http://www.blogtalkradio.com/joehackman/2011/11/23/content-marketing-panel.mp3?localembed=download]

Summary

The three experienced content marketers in this panel helped explain what content marketing is. You can also expect to learn about:

The importance of compelling content.
The importance of being conversational.
What branded journalism is and why people use this method.
Re-purposing your content.
Creative ways to produce content from non-bloggers/writers.

Quotable

“Compelling content is like porn, you know it when you see it.” – Steve Farnesworth

This episode was live on Blog Talk Radio on 11/23/2011.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode

You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Social Media and Search with Sean McGinnis [Podcast]

November 10, 2011 by Joe Hackman 3 Comments

On this weeks podcast I had the distinct pleasure of discussing the world of SEO, Search and Social Media with Sean McGinnis of 312 Digital Media. Sean brings together a very unique background to his 10 year+ career in marketing.

Listen

[audio:http://www.blogtalkradio.com/joehackman/2011/11/09/social-media-and-search.mp3?localembed=download]

Summary

Sean brought technical knowledge and a practical approach to being found and marketing your brand, website or content while making it easier to be found by the search engines. You can anticipate to learn:

basic background on the evolution of SEO (Search Engine Optimization)
how some concepts in the legal industry play a role in how Search Engines rank content.
what the link economy and link rings are.
an introduction to the concept of Author Rank.
the value of quality content above all other factors.

Quotable

“A search engine cares about bringing to the user the best possible answer as quickly as possible.” – Sean McGinnis

This episode was live on Blog Talk Radio on 11/9/2011.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode

You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.