I ran across a reference to Thumbtack on Chris Brogans blog earlier today and followed his link to Thumbtack.com. I think it is a really powerful tool for people providing freelance type services but I suppose you could utilize it for other things as well. I recently blogged about On the Fly Expertise connections and consider it a related subject. Please let me know what you think via comments.
Interview Diane Rayfield Harp Social (Podcast)
Tonight I interviewed Diane Rayfield of Harp Social on Blogtalkradio. I invited Diane because I wanted to integrate more social media related guests into my podcast. Diane is the founder and CEO of Harp Social where she leads a team of social media, SEO and online marketing professionals to strategize, manage and evolve integrated online marketing for businesses. I met Diane at Amplify.com a social networking site that I have blogged about frequently. I always enjoy talking social media with people like Diane because I learn from them and the energy is upbeat and inspiring. Diane and I really covered a lot of ground during the interview, but her area of expertise is Strategy, Metrics and Inbound Marketing – “Getting Found”. Here are some highlight areas you can expect to learn more about if you listen to the entire episode:
- Location Based Marketing (Yelp, Foursquare and Gowalla)
- Monitoring/Metrics (Radian6, Google Alerts, Social Mention and Hootsuite)
- Amplify.com
- Facebook Pages
- Video Marketing (Including Youtube)
- Social Media Policies
- LinkedIn (Including Answers, Groups)
- Search Engine Optimization (SEO)
- Turning Point Autism Foundation
Listen
[audio:http://www.blogtalkradio.com/joehackman/2010/08/05/diane-rayfield-of-harp-social.mp3?localembed=download]You can follow Diane on Twitter @dianerayfield or visit harpsocial.com to learn more about her company.
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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.
Google Steps up Email Marketing Efforts
I noted a very significant event in the form of an Email from Google encouraging me to “focus more on analytics, less on IT hassles” this morning. As an Analytics customer they used that as an opportunity to send the first of it’s kind marketing Email. Obviously Google is ready to challenge and market their services more aggressively at this point.
I cannot help but wonder if this is the tip of the iceberg in a larger campaign to push additional services to individuals and firms that are using many of Google’s free tools. What are your thoughts?
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Twitter New Follower Emails Get a Facelift
I noticed the new Twitter follower Emails got a facelift today and they are actually encourage interaction. I’ve often wondered why the current one was so limited note the lack of any useful links for interaction:
The new one actually gives you an easier view of the usernames including their own(some people have multiple twitter accounts) and provides some encouraging links at the bottom which is probably the smartest move. Also note the “if you believe <user> is engaging in abusive behavior on Twitter” link:
It was great to see this improvement but I am sure someone at Twitter is thinking “Duh, why didn’t we think of this sooner.”
Lessons in Leadership George Washington 1776
There was a point in the American bid for Independence where it appeared that the effort had failed. Washington’s army was stalled across the Delaware from Trenton, New Jersey. As soldiers commissions were running out they were not re-enlisting in the war effort. Washington was losing confidence of politician, citizen and soldier alike. Something had to change, that was certain. On Christmas day George Washington announced to his remaining troops that they would need to prepare. It was bitterly cold and uncertainty swirled about in the minds of the under-supplied, tired and cold soldiers. Washington asked that Thomas Paine’s “American Crisis” be read to the troops, the opening lines are likely to be familiar to many reading this:
“These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph.”
The next day Washington would lead part of the continental army into battle himself for the first time in the revolutionary war. He would also impliment a new bolder tactic, his army would move swiftly and decisively. The objective of the new approach was catching the Hessian garrison off guard across the Delaware River in the battle for Trenton. The plan paid off and the battle resulted in about 1,000 of the 1,500 Hessian garrison being killed, wounded or captured. Most importantly this moment is recognized as an important turning point in the war. Washington restored confidence in his leadership and the effort overall. In fact a few days later a huge portion of his continental army was coming to the end of their commission and Washington would manage to convince half of them to stay the course and re-enlist. News of the Battle of Trenton would travel fast and many more citizens would enlist as a result. Here are Washington’s words he used to inspire the troops to re-enlist:
“My brave fellows, you have done all I asked you to do, and more than can be reasonably expected; but your country is at stake, your wives, your houses and all that you hold dear. You have worn yourselves out with fatigues and hardships, but we know not how to spare you. If you will consent to stay one month longer, you will render that service to the cause of liberty, and to your country, which you probably can never do under any other circumstances.”
Applying the lessons of this epic innovation and leadership example we can transform our own personal and professional lives. When we face challenges we can choose to give up and walk away like some of the soldiers of the continental army did. Or we can choose to demonstrate leadership, innovation and act quickly to overcome the challenge. I understand and recognize this as I have felt this very inspirational human experience on a number of occasions. While no-one wishes for this kind of adversity, there is a confidence in yourself that could not exist without successfully navigating them. Perhaps that is why the difficult lessons we learn from tend to have the greatest impact on our lives.
I hope you have enjoyed this Independence Day tribute on this 234th Birthday of the United States of America.
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