Joe Hackman

Joe Hackman

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Lessons on Brand Monitoring and Article Titles Ivan Misner BNI

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As most of you know that follow my blog, I am fairly active on Amplify.com. Periodically throughout my day I use Amplify to clip interesting news and articles that I come across, the tools are so effective I can maintain a presence and keep conversations going without investing a lot of time doing it. Yesterday I happened across a post entitled:

“Stop Wasting Time on Social Media” | Surely this does not apply to those who amplify? 

The headline pulled me in. The quote was attributed to Dr. Ivan Misner the Founder and Chairman of Business Networking International (BNI) and New York Times best-selling author.

In the “clip” of the businessweek article it included this:

Karen E. Klein: Most entrepreneurs know they should be using social media, but beyond establishing a Facebook page and a Twitter account, they’re kind of lost. What are they doing wrong?

Ivan Misner: There are three problems. They’re spending too much time on it, they don’t understand how to leverage their time, and they anticipate immediate results, which they’re not going to get.

I am familiar with BNI but not intimately so. I came to the conclusion between the article title (which was intended to pull me in, of course) and Dr. Misner’s position at the head of BNI that his stance was related to the threat that Social Media represents to this type of organization:

 

Joe Hackman   I see his point but I don’t think it’s good advice for the long haul. The truth is BNI will have to reconcile their approach with those who are agile “virtually” networking online via Social Media, etc. I think he probably sees Social Media as the biggest threat to the growth/future of their organization.

 

During my Blogtalk Program last night I noticed a message notice in my Outlook popup that Ivan Misner had posted a comment on the post at Amplify.com. I was pleased to see that he had found his way to the site and looked forward to reading his response. After my program had concluded I went to see what Dr. Misner had said:

Ivan Misner  Re: http://amplify.com/u/6t4l @ALTALOMAN Interesting Comments.

Joe, I do not see social media as a threat. I highly recommend social media. This article was about things to keep in mind to make the most of your social media efforts. To me, social media vs. face-to-face networking is not an “either/or” situation, it is a “both/and” scenario. Both types of activities can help businesses. The face to face networking organization I founded, BNI, has grown from 500 groups to over 5,700 groups since the inception of social media. It has not taken away from our efforts. <truncated>

I was pleased to see this posting for a couple of different reasons. First and foremost because I knew that Dr. Misner was truly monitoring his brand in Social Media. A lesson that anyone can learn from. There were also some side thoughts and benefits. I was glad that the conversation had brought him to Amplify.com a site that I consider to be extremely under-hyped. I was also reminded of the importance of article titles to draw people into a conversation. These are fundamentals in the world of Social Media and Blogging. So I responded back to Dr. Misner:

Joe Hackman   Ivan – I agree with your position of both/and completely. You also obviously monitor your brand very carefully which you should be commended for. I feel a blog post coming on this one. Thanks for joining the conversation and providing clarification.

 

I wanted to blog about this example because there are several great take aways from this experience. I have a story to share when I talk to any members of BNI and I know a bunch of them. These are also some great real world examples of both brand monitoring and using effective article titles.

Dr. Misner – I know there is a good chance you are reading this because of your incredible brand awareness, thanks for the interesting experience. I think BNI provides a valuable resource to many small businesses and entrepreneurs. I would suggest that you have if not the most recession proof businesses it is among the top five. Has your organization grown faster the last few years than it has in the past?

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Earthquake preparedness with Debbie Vanek SRV Fire Protection District

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On April 4th, 2010 3:40PM a 7.2 quake jolted Northern Mexico and Southern California. After having a number of exchanges with friends in San Diego I began to evaluate my disaster preparedness resources and found them to be inadequate. I solicited the San Ramon Valley Regional Fire Protection District for an expert that I could involve on an informational episode on Blog Talk Radio where I do a talk show. They provided Debbie Vanek who is a expert on emergency and disaster planning. One friend from the San Diego area Claudia Esquer participated and shared some personal experiences from the earthquake. The episode addresses earthquake safety, preparation and even myths. One of the myths being the “Triangle of Life” that does not apply to our construction methods and is very controversial in the States.

Click here to listen on-demand: Blog Talk Radio w/ Debbie Vanek, SRVFPD

Shake Map - 7.2 Sierra El Mayor - USGS

Local Resources (SRVFPD)

CERT Class Schedule and Signup
Personal Emergency Course

National Resources

Red Cross “Preparing and Getting Trained”
Citizen Corps CERT Page

Earthquake Information

USGS Earthquake Hazards Website
Earthquake info – Infoplease

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Why Sources are more valuable than Followers

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I originally intended to include this in another post. When I realized the list was going to get very long I decided to split it off. This is a part of my #appreciationfriday that I replaced #ff on Twitter with. Partially inspired by a recent Chris Brogan blog post but also part of my dedication to the Amplify community. I want to let you know, please do not feel bad if you are a friend of mine on Amplify and not on my list. I am starting on the last page of sources which were the first people I followed and picking people that are active and influence me as I work backwards on the list. If the title of my article was confusing I think this will help:

Sources are more valuable than Followers

If your name is here, I am paying attention to what you are doing because you do something that helps me discover new ways to do things, inspires me or sometimes entertains me. I hope other people benefit from your information as well:

Dave Grossman – Incredibly personable and part of the Amplify.com team. One of those guys you just want to meet for a beer after reading a few of his posts. Very genuine and fun, I suspect also a good friend of Eric, am I right? One of the very first people I followed on the site.

Flamplog – my Italian friend who never ceases to amaze me with his posts about Social Media, Mobile Phones, Marketing and Web 2.0 apps. He also has some extremely funny posts with a very European tilt.

Eric Goldstein… Inside my head – Eric is the CEO of Amplify.com and definitely the heart of the site. His passion, intelligence and appreciation of conversation are inspiring. He is a must follow and big up and comer in the Social Media industry as the leader of the talented Amplify.com team.

Danielle Ricks Productions – Video Producer, Social Media consultant, aspiring novelist, and blogger living life for the joy and laughter. I really enjoy Danielle’s perspective on many subjects.

Shashi Bellamkonda – Thoughts, Learning & Serving. Shashi’s top tag is “business” and it fits. Shashi is a great guy for business people to follow and plenty of others.  Great posts on PR, Social Media, and much more!

Shonali Burke – Great insights on PR/Social Media. I appreciate her distinctive insight on issues that often have a great angle with regards to gender. Informative and enjoyable material.

Delilah Jones – I know Delilah is in marketing/PR but I know her more for her work with Peace4Missing with someone else who will soon be showing up on the list.

Dave Yankowiak – another genuine easy going guy. Extremely talented and capable, Dave was one of the first people I hired to do work from me through social media (unless you count IRC back in the 90’s). I always enjoy Dave’s posts and look forward to working with him on more projects.

There are so many great people on Amplify, I will be adding many more! I would be happy if others did this as well, I am really curious who people follow and why. This really helps me find more quality sources in a world where your sources matter a lot more than your followers.

Updates 8/6/2010

Paul Simbeck-Hampson – Paul is a personal and engaging fellow, he is also a very long standing Amplify.com user that was one of the first people I followed when I joined the site. Paul’s content can be a little eclectic and I enjoy that. Some times you just don’t know what you will find. Visit Paul’s website at simbeckhampson.com.

Daniel Durrant – Daniel is a very erudite individual. He is part of the Open Intelligence group on Amplify.com. I always appreciate Daniel’s perspective on issues and I can count on him to be honest and thought provoking. Visit Daniel’s website at danieldurrant.com.

Ben Jackson – Ben is a real life friend that I am happy joined Amplify.com. I think Ben is a real up and coming person in Social Media, Business, and Life. He’s a great guy to follow and converse with. I am fortunate to work with Ben on a regular basis. Visit Ben’s blog at captainjackson.wordpress.com.

Xan Pearson – Xan was one of my favorite tweeps and I was very happy when she joined Amplify.com. Xan is authentic, bright and produces great quality content. Xan is exceptional at showing appreciation for others and ranks among the most personable people I’ve met via Social Media. Visit Xan’s blog at xanpearson.wordpress.com.

Ramon B. Nuez Jr. I share a lot of interests with Ramon so I frequently recommend and comment on his posts. I get a lot of my #mobile info from his amplog. Also a fellow podcaster, family man and supporter of charitable efforts. You can also check out his companies website at newmediabrief.com.

Warren Whitlock Warren’s posts represent some popular content that I have been missing being less active on Twitter in recent history. Warren is also very passionate about Social Media and offers a lot more commentary per post than most people on Amplify. The extra commentary improves the value of his posts for me. I also know who to talk to if I ever decide to write a book! Check out Warren’s website bestsellerauthors.com.

I didn’t get to everyone I had hoped to this morning, but here are some quick links and expect detail later for: Diane Rayfield, Kathy Jacobs, Tim Southernwood, Svartling, Alcanzarlo, Alex Schleber and many others, hang in there friends I will definitely get you added soon.