I caught up with Danny Brown, VP of Partner Strategy at Jugnoo (which I learned is pronounced Joog-new) to find out more about Social CRM and why businesses and solopreneurs might want to use it.

Listen

[audio:http://www.blogtalkradio.com/joehackman/2012/07/11/what-is-social-crm-and-why-would-you-use-it.mp3?localembed=download]

Summary

One thing is certain – business is changing and becoming more social, we discussed the concepts around Social CRM, what makes it different from traditional CRM and why social business is becoming so critical. There were some great questions from the BTR chat and call ins making it a well rounded and in-depth into Social CRM and business.

Random Facts:

Jugnoo means firefly in Sanskrit, symbolizing light from within.

This episode was live on Blog Talk Radio on 7/11/2012.

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