Joe Hackman

Joe Hackman

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Recap of 2012 SOBCON Chicago [Podcast]

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SOBCON 2012 Recap Episode GraphicWhat do you get when you combine a few attendees of SOBCON Chicago 2012 on Blog Talk Radio and combine it with a Google Hangout? This episode. Among the numerous callers/participants were Sean McGinnis, Amber Cleveland, Will English IV and Marti Konstant.

Listen

[audio:http://www.blogtalkradio.com/joehackman/2012/06/06/sobcon-chicago-2012-recap.mp3?localembed=download]

Summary

The panel discussed highlights of the 2012 Chicago SOBCON including a pop quiz to see how much they remembered. If you’re looking to get some insiders insight into a great conference have a listen.

Quotable

Though it wasn’t technically someone on the call it’s my main take away from SOBCON 2012 (and it was discussed!):

“Do what you love in the service of people who love what you do.” –Steve Farber

This episode was live on Blog Talk Radio on 6/7/2012.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode 

You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Social Media and Search with Sean McGinnis [Podcast]

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Social Media and Search
On this weeks podcast I had the distinct pleasure of discussing the world of SEO, Search and Social Media with Sean McGinnis of 312 Digital Media. Sean brings together a very unique background to his 10 year+ career in marketing.

Listen

[audio:http://www.blogtalkradio.com/joehackman/2011/11/09/social-media-and-search.mp3?localembed=download]

Summary

Sean brought technical knowledge and a practical approach to being found and marketing your brand, website or content while making it easier to be found by the search engines. You can anticipate to learn:

  • basic background on the evolution of SEO (Search Engine Optimization)
  • how some concepts in the legal industry play a role in how Search Engines rank content.
  • what the link economy and link rings are.
  • an introduction to the concept of Author Rank.
  • the value of quality content above all other factors.

Quotable

“A search engine cares about bringing to the user the best possible answer as quickly as possible.” – Sean McGinnis

This episode was live on Blog Talk Radio on 11/9/2011.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode 

You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.