Search Results for: Danny Brown

Introducing Internet Radio Mashup

August 25, 2011 by Joe Hackman 7 Comments

Since November of 2009 I’ve been maintaining an internet radio talk show on Blog Talk Radio. Since I don’t have a commercial incentive/requirement and do it largely because I enjoy it, it’s provided me with complete flexibility of subject matter, frequency and format. A few trends have evolved over time, so many of my shows fall under these general guidelines:

Most involve 2-3 “panelists”
Technology, Science, Non-Profits and Social Media are my main subject matter topics.
Most episodes are just about 1 hour.

Why panels?

I do enjoy one on one discussions but the chemistry that emerges from groups is way more powerful. Panels that I’ve organized have discussed everything from what it is like to participate on TV’s Survivor Reality Series to Measurement, a Life Saving Gov 2.0 Application, Branding, and even a PRapalooza. With good panel chemistry the discussions can be hilariously funny and really shorten the perceived distance between the panelists and listeners. I’ve also been fortunate to have some excellent repeat guests perhaps most notably Yau-Man Chan, Kathrina Rashid, and the dynamic trio of Shonali Burke, Danny Brown and Gini Dietrich.

A new concept is born!

Recently I had an idea to bring together a mashup of interesting panelists to not necessarily tackle any topic in particular but to discuss issues of the day. The first panel of this kind is scheduled for Wednesday August 31st at 3PM Eastern time when guests Adriel Hampton (Nationbuilder), Melanie Burkie (SonRise Equestrian Foundation) and Rachael Seda (Host of Two JMU Alum Podcast) join me for Internet Radio Mashup Episode #1. Planning to listen, check out this post about getting the most out of Blog Talk Radio as a listener. Check out the official logo:

Want to join me?

I encourage my friends and readers to inquire about participation on my podcast. Just use my contact form and let me know that you’re interested.

5 things bloggers should know about Polarizing Blog Posts

August 15, 2011 by Joe Hackman 11 Comments

You have enemies? Good. That means you’ve stood up for something, sometime in your life. ~Winston Churchill

Listen

[audio:http://www.blogtalkradio.com/joehackman/2011/08/10/if-youre-not-making-enemies-are-you-really-doing-it-wrong.mp3?localembed=download]

Summary

I planned a debate with Gini Dietrich and Danny Brown over polarizing blog posts and online enemies. While researching the episode I realized I agreed with Gini and Danny more than I had realized. I am sure one day I will get the opportunity to debate with them about something. In the discussion we addressed the concept of online enemies but more specifically how both guests as bloggers and netizens really feel about these issues. Both guests are very passionate and well intended, they did have different approaches but there were a few great take aways:

Don’t be afraid to challenge ideas.
Focus on the ideas you dislike not the purveyors of the ideas.
Be willing to learn from discourse and change.
It’s a good practice to notify those whose ideas your are challenging.
It can really be a challenge to keep post comments “on the rails” (on topic) when challenging ideas. (Proceed with caution)

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode

This is personal – Pancreatic Cancer Sucks

June 1, 2011 by Joe Hackman 24 Comments

Mom Christmas Eve 1999

Around the holidays in 1999 my mom was experiencing serious abdominal pain. Within 1 month she was diagnosed with pancreatic cancer. She passed away early Easter Sunday morning just months later. Mom was in her sixties and at the time had a half a dozen kids and 7 grandkids, I rarely talk about it and it is the hardest experience of my life. The rare occasions that I do are usually just because a casual conversation leads to me speaking of mom in the past tense and people inquire about her. I then just usually say:

My mom is deceased, she passed away from pancreatic cancer.

Thankfully for our family we were close and the experience of losing a parent brought us even closer together. I also learned about the resilience of young people, specifically my nieces and nephews on that day. Easter celebrations went forward and the kids laughing and experiencing Easter was very therapeutic for all the adults watching. Mom passing at that point was in many ways a relief, there was nothing peaceful about her suffering and watching it changed me forever.

Pancreatic Cancer is a Lethal Disease

I recently learned from survivor Diane Borrison that 43,000 Americans will be diagnosed with the disease this year and 39,000 of them will die from the disease. Diane’s story as a survivor is somewhat rare, and I am grateful that I will be able to speak with her on June 8th along with two other guests that lost parents on my Blog Talk Radio program.

There are two reasons you are reading about this on my blog. The first is that I read several serious posts on blogs that I am a frequent reader of but in particular Danny Brown’s post “You Don’t Have to Die to Live” where he recounts a very dark moment in his life. (Thanks for paving the way, mate). The second reason is one of my panelists, Judy Loyd, was a past guest on my program. We happened to be exchanging E-Mails recently and she asked me if I would do a show about Pancreatic Cancer awareness. Neither one of us realized at the time that we’d both lost parents to the disease; Judy definitely came to the right person and for me at the right time. I honestly don’t think I could have come within 1,000 miles of an episode on Pancreatic cancer up until about maybe 2 years ago. I applaud Judy, Diane and my third panelist Michelle Monhart for their courage to champion the cause of Pancreatic Cancer Awareness as part of the Pancreatic Cancer Action Network.

Mom’s Inspiring Legacy

While losing Mom was a horrible experience, I consider myself to be extremely fortunate. I was extremely lucky to have grown up with her as my mom. She left quite a legacy behind and it has driven me to be a better person and example to my own son. I have been told from time to time that I wear a friendly inviting smile, I still remember mom’s smile beaming back at me teaching me at a young age that it was important (coincidently whenever I picture her she is always smiling, that is how I will remember her). I share similar smiles with my son every day. Service to others is part of my life through Rotary and volunteerism. Mom was a tireless volunteer her entire life and introduced her kids to it by bringing us with her some times. My mom had a reputation for loving babies; she had a total of seven. It is often said that mom was happiest when she was pregnant or caring for her many babies. Even though you may have not met my mom, rest assured there is a good chance that if you know me you know her too. I am grateful for her powerful and inspiring legacy.

A simple request…

I hope you will join me in raising awareness about Pancreatic Cancer. Please visit the Pancreatic Cancer Action Network. Like their Facebook Page, Follow their Twitter Account, Donate or share with your network of friends. If you’d like to join the discussion on June 8th, listen to the show on Blog Talk Radio. If you are in Northern California or wish to make a trip to the Napa Valley in June, you can also join in the 9th Annual Walk Through the Vineyards.

Pancreatic Cancer Action Network, Get Involved

Where to spend your limited time Online

November 9, 2010 by Joe Hackman 7 Comments

You might have read last week about the PRapalooza on Blogtalkradio. During that episode I interviewed pros in the new media space Danny Brown, Gini Dietrich and Shonali Burke. In the course of the interview I had some prepared questions for the panel, the aim of those questions was to take advantage of the collective thought leadership of the group. One of those questions was:

If you could only spend one our per week on the Internet what would you do in that hour?

The responses of the panel were varied but speak volumes to where many of the pros spend their time. Here is a index of the time the panelists would spend based and where they would spend it as a % of the single hour allotment.

Panelist	Listen Plt.	Twitter	LinkedIn	Blogging	Youtube	Amplify	Facebook	Flickr	Email Mktg
Danny Brown	50%	13%	13%	17%	8%	0%	0%	0%	0%
Shonali Burke	0%	17%	0%	50%	0%	25%	8%	0%	0%
Gini Dietrich	0%	33%	8%	50%	8%	0%	8%	0%	0%

As you can see the panelists had varied responses based largely on their strategy but there were some clear trends:

This panel clearly believes that blogging and twitter are the two most important places overall to spend their time. I was also personally satisfied to see Amplify on Shonali’s list, no it was not a sponsored placement but I am to Amplify what iJustine is to Apple after all! It was also interesting to see how little time the panel would spend on Facebook, LinkedIn and Youtube. Are there any surprises in this data for you?

The panel was then asked the same question but in the context of their clients:

If your clients could only spend one our per week on the Internet what would you suggest they do in that hour?

This is when things got a little interesting and much more focussed, here is the index per panelist for their client activity:

Panelist	Listen Plt.	Twitter	LinkedIn	Blogging	Youtube	Amplify	Facebook	Flickr	Email Mktg
Danny Brown	0%	50%	0%	50%	0%	0%	0%	0%	0%
Shonali Burke	0%	33%	0%	50%	8%	0%	0%	8%	0%
Gini Dietrich	0%	0%	0%	40%	0%	0%	0%	0%	60%

As initially noted this activity is far more focussed, it becomes more evident when you average the figures out:

Not only does this panel believe that their clients should be more focussed they believed blogging and Twitter were even more important for their customers to participate. We also learned that based on the market they represent the time spent would vary greatly – Gini Dietrich’s clients are middle market and she felt that Email marketing was very critical to success.

My Allocation

I had obviously more time to think about it than the panelists did, but I tried to do the exercise quickly and decided to add this right as I was finishing the post:

	Listen Plt.	Twitter	LinkedIn	Blogging	Youtube	Amplify	Facebook	Flickr	Email Mktg
Joe Hackman	0%	17%	8%	33%	8%	17%	17%	0%	0%
Joes Clients	0%	25%	0%	33%	0%	25%	17%	0%	0%

I am probably more diluted than most people I do a lot of things but if it came down to only having an hour this is a pretty good estimation of what I would do with that hour. I’ve remained committed to Facebook because I think it is a excellent long term play. I am also very committed to maintaining a presence on Amplify.

For my clients I also recommended a more focussed approach but since I do see Amplify as a sort of hybrid between blogging and Twitter. I encourage my clients to use Amplify as a means to produce content on their blogs quickly and easily and as a place to start making connections. You can connect much faster on Amplify than you can anywhere else on the Internet in my experience. Those relationships carry over to your blogs, Twitter, Facebook and elsewhere.

Question: How would you allocate your hour?

Episode Summary of the PRapalooza on Blogtalkradio (Podcast)

November 4, 2010 by Joe Hackman 25 Comments

I had the great opportunity to interview some veteran’s of PR and new media on my PRapalooza episode on Blogtalkradio. If you’re looking for a primer on new media and PR this is a great opportunity to learn more from the pros. Here are some highlights that were addressed:

The differences between PR and Marketing
The biggest changes in and the future of PR
Effective use of (limited) time in social media
PR / Blogger relations
How much all of the panelists love Twitter
Spin Sucks
Learn why these panelists blog

Listen to the episode while you read on:

[audio:http://www.blogtalkradio.com/joehackman/2010/11/03/prapalooza-hosted-by-joe-hackman-guests-gini-dietr.mp3?localembed=download]

Quotables (don’t worry these are just a few of many):

“I don’t know how Danny does it, he is a blogging machine.” – Shonali Burke

“PR people don’t pay attention to bloggers unless they are the a-listers.” – Gini Dietrich

“You’re always as influential as your audience allows you to be.” – Danny Brown

Worthy mention:

Danny Brown suggested that Robert Scoble probably would not be a good candidate for promoting cow manure. He made his point and we all got a good laugh out of it. This was not the only comic relief by our friend Danny Brown.

Best Question and Answer:

Question from Ike in the blogtalkradio chat: (Hey Ike, if you’re reading this send me your Twitter handle so I can cite you properly)

“What is the biggest business world misconception about PR that you’d like vanquished?”:

“The idea that PR Professionals are spindoctors, that they lie to stories placed for their our clients makes me absolutely insane” – Gini Dietrich

Where to find my distinguished guests:

Gini Dietrich @ginidietrich or http://spinsucks.com
Danny Brown @dannybrown or http://dannybrown.me
Shonali Burke @shonali or http://waxingunlyrical.com

Recommendations:

I like to ask my guests who some of the “lesser known” people are that they follow that we should watch. Here are the lists by panelist:

Shonali Burke’s Recommendations:

Herwin Icasiano @iherwin
“Wedge” @wedge
Steve Crescenzo @crescenzo

Gini Dietrich’s Recommendations:

Jason Verhoosky @jasonverhoosky and http://streamingcreative.com
Scott Hepburn @scotthepburn and http://mediaemerging.com
Joe Thornley @thornley and http://propr.ca
Jon Buscall @jonbuscall and http://jontusmedia.com
Becky Johns @beckyjohns and http://becky-johns.com
Marijean Jaggers @marijean and http://marijeanjaggers.com
John Heaney @johnheaney and http://orange-envelopes.com/blog
Craig Jarrow @tmninja and http://timemanagementninja.com

Danny Brown’s Recommendations:

Tim Jahn @timjahn and http://beyondthepedway.com
Antonia Harler @antwizzel and http://socialglitz.com
Shannon Boudjema @shannonboudjema and http://shannonboudjema.com
Troy Claus @troyclaus and http://troyclaus.com

If you’re listed here and have a blog you’d like me to link to, please leave it in the comments below.

Listeners, what was the highlight of the program for you? Any key take aways?