Search Results for: Gini Dietrich

Episode Summary of the PRapalooza on Blogtalkradio (Podcast)

November 4, 2010 by Joe Hackman 25 Comments

I had the great opportunity to interview some veteran’s of PR and new media on my PRapalooza episode on Blogtalkradio. If you’re looking for a primer on new media and PR this is a great opportunity to learn more from the pros. Here are some highlights that were addressed:

The differences between PR and Marketing
The biggest changes in and the future of PR
Effective use of (limited) time in social media
PR / Blogger relations
How much all of the panelists love Twitter
Spin Sucks
Learn why these panelists blog

Listen to the episode while you read on:

[audio:http://www.blogtalkradio.com/joehackman/2010/11/03/prapalooza-hosted-by-joe-hackman-guests-gini-dietr.mp3?localembed=download]

Quotables (don’t worry these are just a few of many):

“I don’t know how Danny does it, he is a blogging machine.” – Shonali Burke

“PR people don’t pay attention to bloggers unless they are the a-listers.” – Gini Dietrich

“You’re always as influential as your audience allows you to be.” – Danny Brown

Worthy mention:

Danny Brown suggested that Robert Scoble probably would not be a good candidate for promoting cow manure. He made his point and we all got a good laugh out of it. This was not the only comic relief by our friend Danny Brown.

Best Question and Answer:

Question from Ike in the blogtalkradio chat: (Hey Ike, if you’re reading this send me your Twitter handle so I can cite you properly)

“What is the biggest business world misconception about PR that you’d like vanquished?”:

“The idea that PR Professionals are spindoctors, that they lie to stories placed for their our clients makes me absolutely insane” – Gini Dietrich

Where to find my distinguished guests:

Gini Dietrich @ginidietrich or http://spinsucks.com
Danny Brown @dannybrown or http://dannybrown.me
Shonali Burke @shonali or http://waxingunlyrical.com

Recommendations:

I like to ask my guests who some of the “lesser known” people are that they follow that we should watch. Here are the lists by panelist:

Shonali Burke’s Recommendations:

Herwin Icasiano @iherwin
“Wedge” @wedge
Steve Crescenzo @crescenzo

Gini Dietrich’s Recommendations:

Jason Verhoosky @jasonverhoosky and http://streamingcreative.com
Scott Hepburn @scotthepburn and http://mediaemerging.com
Joe Thornley @thornley and http://propr.ca
Jon Buscall @jonbuscall and http://jontusmedia.com
Becky Johns @beckyjohns and http://becky-johns.com
Marijean Jaggers @marijean and http://marijeanjaggers.com
John Heaney @johnheaney and http://orange-envelopes.com/blog
Craig Jarrow @tmninja and http://timemanagementninja.com

Danny Brown’s Recommendations:

Tim Jahn @timjahn and http://beyondthepedway.com
Antonia Harler @antwizzel and http://socialglitz.com
Shannon Boudjema @shannonboudjema and http://shannonboudjema.com
Troy Claus @troyclaus and http://troyclaus.com

If you’re listed here and have a blog you’d like me to link to, please leave it in the comments below.

Listeners, what was the highlight of the program for you? Any key take aways?

Join the PRapalooza on Blogtalkradio November 3rd

October 22, 2010 by Joe Hackman 12 Comments

Ok so maybe PRapalooza is going a bit overboard but I am really excited about an upcoming panel I have arranged for my Podcast on Blogtalkradio. Thanks to a very interesting #SBT10 chat on Twitter and a subsequent awesome blog post on Spinsucks, several great people in PR and Social Media have graciously agreed to form a panel and discuss the topic of technology PR on my podcast live on blogtalkradio November 3rd at noon UTC – 8.

So who are these distinguished guests?

None other than:

Gini Dietrich @ginidietrich founder and CEO of Arment Dietrich, Inc., author of Spinsucks.com and recently ranked the #1 PR person by Klout and Techcrunch
Shonali Burke @shonali of Shonali Burke Consulting, based out of Washington DC, one of PRWeeks “top 40 under 40”, one of the top 25 women that rock social media and adjunct faculty at John Hopkins University’s M.A. in Communications
Danny Brown @dannybrown co-founder of Bonsai Interactive Marketing, AdAge Power 150 Blogger, and Hive award for Best Social Media Blog in the 2010 South by South West festival.

Do you have any questions for this panel?

The best question will be featured in the post, come on PR people, surely you can challenge this panel with some excellent questions?

Save the date:

On Blogtalkradio
On Plancast

Blog Talk Radio

Back in 2009 I started broadcasting a live weekly talk show every Wednesday on Blogtalkradio.com at Noon Pacific time (3PM Eastern). On the show I interview interesting and passionate people about their involvement in: Social Media, Non Profits, Causes, Start-ups, Entertainment, Education, Business, Technology and more. It’s a labor of love, no agenda (other than enjoying conversations and providing valuable content!), no expected benefit, free of the burdens of performance anxiety. I’ve been fortunate to have had some wonderful guests that have shared great conversation, inspired and educated me on a variety of topics. Never want to miss an episode? Sign up for the RSS feed so you know if it starts back up again, otherwise feel free to browse the episodes below! Are you interested in Manufacturing? I am now recording episodes for Manufacturing Advocates Podcast, which launched during Manufacturing month, October 2016.

Listen to my internet radio show on Blog Talk Radio

Future Guests

I am always on the lookout for interesting and inspiring guests, please feel free to contact me if you or someone you know might be a good guest. Going to be a guest or want to listen? You might also want to check out this blog post about getting the most out of a Blogtalkradio podcast. If US Manufacturing is your thing, hop over here and make a suggestion.

I often watch programs or observe people that I think would be interesting to talk to. If you’re on the list below it means I have an open invitation for you to join me at any time. It means you are interesting or fascinating to me. In no particular order who they are, what they do and why I want to interview/chat with them:

Elon Musk – it’s not surprising that Elon Musk is the real world inspiration for Tony Stark the character portrayed by Robert Downey Jr. in the Iron Man films. I think Elon and people like him that are yet to emerge will be the ones to carry this world forward. There was a time when innovation was driven by government, Elon Musk is proof that the private sector can have a huge impact on how we live and do things in the future.
John Ratzenberger – known for his role as Cliff Clavin in Cheers and numerous Pixar voices, now a big advocate for US Manufacturing. I would enjoy co-creating an hour of content with John in order to contribute to the important discussion about the value of US Manufacturing. This is a subject I write about extensively now on my business blog.
Valerie Pezzullo – MT Connect Challenge2 winner. An engineering student at Clemson University. I believe Valerie is a exceptional role model for the younger generation and a reminder of the importance of STEM education in our schools. Discussions with role models result in inspiration for future generations.
Ed Stafford – the first person to walk the entire length of the Amazon river. A triumph of the human experience, an adventurer in every sense of the word.
Melissa Mahoney and other participants of Out of the Wild. Melissa demonstrated amazing leadership and is one of the most impressive female role models that I’ve observed on any reality TV show. I would like to have Melissa on for an episode about role models and encouraging (especially young people) to pursue their dreams and make the impossible possible. Episode 94 Role Models
Ann Faraday (Author of the Dream Game) and Queensryche Guitarist Chris DeGarmo (together) because of the connection of the song Silent Lucidity with the book. I was very interested in dreams when I was a child and The Dream Game is one of the most memorable books of my childhood (along with Robert L. Asprin’s Myth Series). Years later I realized that there is a quote from the book in Silent Lucidity and made the connection.
Matt Nix, Screen/television writer – Burn Notice. He is from the bay area, very close in age to me and creates great characters in his work.
Ronn Owens, Radio Show Host. I’ve listened to Ronn for 10+ years on KGO. Ronn is a very interesting guy, knowledgeable and reasonable. Ronn has a thought process that contributes to progress.
Warren Buffet, investor. I find Warren Buffet to be a extremely fascinating person. I’d like to talk to him about Philanthropy and Business (along with his pal Bill Gates).
Bill Gates, philanthropist former head of Microsoft. I would like to discuss Philanthropy and Bill’s past as head of Microsoft.
Dr. Michio Kaku, theoretical physicist. I wish I had Dr. Kaku as a professor when I was in school. This is a guy who I think can get people fired up and excited about mind bending physics and science. Seems to be a genuinely nice guy too.
Any Mythbuster, TV science/entertainment. They get to blow stuff up and test internet/other myths. As a skeptic and fan of tinkering and explosions it would be fun to live vicariously for a few moments through the experience of any of the show hosts.
Ricky Johnson, pro motor sports racer. During my teen age years I remember watching Ricky Johnson dominate Super Cross. I actually got to watch him and another team Honda rider practicing and jumping cliff jumps at the end of Palm Ave. As an adult it would be fun to learn more about the life of a Pro motor sports racer and who better than Rick Johnson?
Gary Sinise, actor and hero advocate. I’d like to thank Gary personally for the work he does for people who work to keep us safe. I think Gary is the epitome of a actor doing good for others. He has some very unique experiences and is a brilliant actor as well.
Mike Holmes. Holmes Inspection and Holmes on Holmes on HGTV. The man has a passion for quality work and solving problems. Also appears to be a genuinely nice guy.
Steve Wozniak. Legendary co-founder of Apple. Personality and intelligence are a very powerful combination.
Myles Kennedy, Mark Tremonti, Brian Marshall or Scott Phillips from Alter Bridge. These guys rock, make you think and their music doesn’t contain a single bit of profanity so my son gets to enjoy it too. I’d like to know more about what makes this band tick.
Malala Yousafzai – the young woman who has given a voice to the victims of violence and oppression while conveying a powerful message of peace.

Past Guests

Episode 1: Bob “4 Wheel Bob” Coomber 12/09/2009 Summary
Episode 2: Peggy Kennedy – Author “Approaching Neverland” 1/12/2010 Summary
Episode 3: JP McDermott “Jobs and Business” 1/14/2010 Summary
Episode 4: Gerry Riley “Haiti, NGO’s and the Challenges Providing Aid” 1/26/2010 Episode
Episode 5: Christopher Major – Hayward Youth Academy 1/26/2010 Episode
Episode 6: Eric Goldstein – CEO/Founder of Amplify.com 1/27/2010 Summary
Episode 7: H. Abram Wilson – Mayor of San Ramon, Candidate for Assembly 2/3/2010 Summary
Episode 8: Judy Loyd – Communicate, Connect, Capitalize 2/10/2010 Episode
Episode 9: Michael Baroman-Coggins – Loaves and Fishes 2/17/2010 Episode
Episode 10: Chuck Dietrich – CEO of Sliderocket 2/19/2010 Episode
Episode 11: Budd MacKenzie – Founder of Trust in Education 2/24/2010 Episode
Episode 12: Eric Goldstein/Amplify Community 3/3/2010 Episode
Episode 13: Janet Fouts – Social Media Success 3/3/2010 Episode
Episode 14: Jeff Behring and Glenn Perry – Plane to Haiti 3/17/2010 Episode
Episode 15: Paul Pluschkell – CEO of Spigit 4/2/2010 Summary
Episode 16: Debbie Vanek – Earthquake Preparedness 4/7/2010 Summary
Episode 17: Eric Goldstein/Amplify Community 4/12/2010 Episode
Episode 18: Kathrina Rashid, M.A., Ph.D. – Sexual Assault Awareness Month 4/21/2010 Guest Post
Episode 19: Julie O’Connor – Homeaid Northern California 4/28/2010 Episode
Episode 20: Carolyn Degnan and Dr. Deborah A. Mezger – Lyme Disease Awareness 5/5/2010 Episode
Episode 21: Lisa Waldman and Sarah Lamnin – Real World Uses of Social Media 5/10/2010 Episode
Episode 22: Melanie Buerke – SonRise Equestrian Foundation 5/19/2010 Episode
Episode 23: Richard Muller – Global Warming and Climate Science 5/26/2010 Episode
Episode 24: Frank Allocco – Inspirational Leader and Coach 6/9/2010 Episode
Episode 25: Eric Goldstein and Louis Gray – Amplify and Mobile 6/16/2010 Episode
Episode 26: Diana Brown – Helping Foster Kids SOAR 6/16/2010 Summary
Episode 27: Thomas A. Hall – Real Estate Market Update 6/30/2010 Episode
Episode 28: Stuart Hing – Superior Court Judge County of Alameda 7/7/2010 Episode
Episode 29: Barton D. Buechner – East Bay Stand Down 7/14/2010 Episode
Episode 30: Salaton Ole Ntutu and Erna Grasz – Asante Africa and Kenya 7/18/2010 Episode
Episode 31: Del Chandler – Preparing your sales force for recovery 7/21/2010 Episode
Episode 32: Eric Goldstein – Amplify posting via Email 7/22/2010 Episode
Episode 33: Bob Coomber, Adriel Hampton, Ben Jackson, Kathrina Rashid, Tim Southernwood and Lucky Sandhu. Open phone line night. 7/28/2010 Episode
Episode 34: Diane Rayfield of Harp Social 8/4/2010 Summary
Episode 35: Sean Kennedy – Good News in Oakland 8/11/2010 Episode
Episode 36: Karl Diekman – Rotary International 8/17/2010 Episode
Episode 37: Peter J. Pasternack of A&E’s Flip this House 8/18/2010 Episode
Episode 38: Eric Goldstein/Amplify Community 8/19/2010 Episode
Episode 39: Kathrina Rashid – Ethnicity, Culture, Domestic Violence 9/1/2010 Episode
Episode 40: Juliette Powell – Author of 33 Million People in the Room 9/7/2010 Summary
Episode 41: Colette Ankenman – Founder of Baragwanath Blessings, Inc. 9/22/2010 Summary
Episode 42: Kathrina Rashid – The Concept of Culture 10/6/2010 Episode
Episode 43: Melanie Notkin – America’s Savvy Auntie 10/20/2010 Summary
Episode 44: Louis Gray – Founder of Paladin Advisors 10/27/2010 Summary
Episode 45: Gini Dietrich, Shonali Burke and Danny Brown – PRapalooza 11/3/2010 Summary
Episode 46: Kathrina Rashid – Race is a Myth 11/3/2010 Episode
Episode 47: David Kaa aka the Manwife 11/10/2010 Summary
Episode 48: Charlie McHenry – gaming and technology 11/17/2010 Summary
Episode 49: Jeffrey Strain – the Penny Experiment 11/24/2010 Episode
Episode 50: Guest host Kathrina Rashid and Marshall Segall 12/2/2010 Episode
Episode 51: Scott Gerber – Never get a Real Job 12/8/2010 Episode
Episode 52: Yau-Man Chan – Two Time Survivor and Fellow Skeptic 12/15/2010 Summary
Episode 53: Shonali Burke, Tinu Abayomi-Paul and Alex Schleber on Amplify 12/22/2010 Summary
Episode 54: Adriel Hampton – Interview the Interviewer Episode 1 12/29/2010 Summary
Episode 55: Danny Brown – Blogger Ethics and Transparency 1/12/2011 Summary
Episode 56: Amber Osbourne, Olivier Blanchard, Mitch Neff – Brandapalooza 1/19/2011 Episode
Episode 57: Shevonne Polastre – Stop Alcohol Deaths S.A.D. 1/26/2011 Summary
Episode 58: Jennifer Neeley – Interview the Interviewer Episode 2 2/2/2011 Summary
Episode 59: Richard Price, Adriel Hampton, Louis Gray – Life Saving CPR App 2/9/2011 Summary
Episode 60: Yau-Man Chan, Stuart Hing and Kathrina Rashid – Tiger Mom Panel 2/23/2011 Episode
Episode 61: Danny Brown, Gini Dietrich, Shonali Burke – Social Media Measurement 3/9/2011 Summary
Episode 62: Yau-Man Chan, Marty Piombo and Sonja Christopher – Survivor Panel 3/23/2011 Summary
Episode 63: Guest host Erica Allison w/ Joe Hackman and Adriel Hampton – Podcasting 4/20/2011 Summary
Episode 64: Judy Loyd, Michelle Monhart and Diane Borrison – Pancreatic Cancer Action Network 6/8/2011 Personal Blog Post
Episode 65: Dr. Frank Sulloway – Family Dynamics and Birth Order 6/15/2011 Summary
Episode 66: Gini Dietrich and Danny Brown – Online Enemies 8/10/2011 Summary
Episode 67: Amber Cleveland, Nacie Carson and Shashi Bellamkonda – SOBCON 8/17/2011 Summary
Episode 68: Adriel Hampton, Melanie Buerke, Rachael Seda – Internet Radio Mashup #1 8/31/2011 Summary
Episode 69: Yau-Man Chan and Stuart Hing – Bamboo Ceiling 9/14/2011 Episode
Episode 70: Neal Schaffer, Laurie DesAutels and Lisa Gerber – Linked In Power User Panel 9/21/2011 Summary
Episode 71: Gini Dietrich – Ins and Outs of Blogging – Getting Started 9/28/2011 Summary
Episode 72: Carol J.S. Roth and Don LeDoux – Problem Solver Series – Economy and Jobs 10/12/2011 Summary
Episode 73: Chris Major, Robin Kelly, Patrick Major – Problem Solver – Youth and Education 10/19/2011 Summary
Episode 74: Gini Dietrich – Ins and Outs of Blogging – Building Community 10/26/2011 Summary
Episode 75: Liz Marshall, Jeremy Hicks, Erna Grasz – Internet Radio Mashup #2 11/2/2011 Summary
Episode 76: Sean McGinnis – Social Media and Search 11/9/2011 Summary
Episode 77: Megan Berry, Danny Brown, Kirsten Wright – Online Influence and Klout 11/16/2011 Summary
Episode 78: Steve Farnesworth, Lou Hoffman, Lisa Gerber – Content Marketing Panel 11/23/2011 Summary
Episode 79: Gini Dietrich – Ins and Outs of Blogging – Developing Content 11/20/2011 Summary
Episode 80: Irene Koehler – Interview: Social Media, Google Plus and Tech – 12/7/2011 Summary
Episode 81: Carol J.S. Roth – Fixing our Broken System w/ Carol Roth – 12/21/2011 Summary
Episode 82: Gini Dietrich – Better Public Speaking – 1/26/2012 Summary
Episode 83: Gini Dietrich – Why you might want to use Pinterest – 2/22/2012 Summary
Episode 84: Gini Dietrich – Unique Insights into an Online Community – 3/21/2012 Summary
Episode 85: Ken Mueller – On a Porch with Ken Mueller – 3/28/2012 Summary
Episode 86: Judy Loyd, Carol JS Roth, Kevin Mcgary – Labels, Perceptions and Politics – 4/4/2012 Summary
Episode 87: Gini Dietrich – Ready for Cloud Computing – 4/25/2012 Summary
Episode 88: Robert M. Caruso of Bundlepost (Interview) – 5/30/2012 Summary
Episode 89: Sean McGinnis, Amber Cleveland, Will English IV, Marti Konstant – Recap of SOBCON Chicago 2012 – 6/7/2012 Summary
Episode 90: Better Business with Gini Dietrich and Elizabeth Sosnow – 6/13/2012 Summary
Episode 91: Danny Brown – What is Social CRM and why would you use it? – 7/11/2012 Summary
Episode 92: Adriel Hampton – What’s new at NationBuilder – 7/30/2012 Summary
Episode 93: Gini Dietrich – Inbox Zero and Productivity – 8/28/2012 Summary
Episode 94: Melissa Mahoney – Role Models – 9/5/2012 Summary

Quoras Two Greatest Challenges

March 10, 2011 by Joe Hackman 6 Comments

This was my guest post on @Ginidietrich Spinsucks Blog on 2/15/2011.

Unless you’ve been hiding under a rock you’ve probably at least heard of Quora it has been particular hot among technophiles in recent months. When I joined I noticed that within my Gmail address book it found only two technology startup CEOs. Both of them had interaction on their accounts and knowing and respecting their level of tech/business savvy, it meant to me that Quora was something I should not ignore. So I played for a short time then proceeded to ignore it anyway, for several months anyway.

Why are we really there?

Amidst all the flurry of activity I started posting again on Quora, why? In addition to considering it my business to know and understand any new relevant tool I didn’t want to miss the boat. I actually think that this has more to do with why people are flocking to Quora right now. I also think it is probably going to be the very thing that ruins it. Vivek Wadhwa recently wrote a piece “Why I Don’t Buy the Quora Hype” and he made some great points. One sentence that invoked one of those “captain obvious” moments for me:

The quality of answers will decline.

Vivek also goes on to suggest a very different future:

What is more likely to happen and makes far more sense is that a new generation of private, gated communities will grow and evolve. This is where people with common interests will gather and exchange ideas.

Anecdotal evidence that Wadhwa is right about Gated Communities

If any of you were present on IRC networks back in the 1990’s you will understand what Vivek was driving towards in his piece. In the mid to late 90’s I participated on EFNET where a lot of IT geeks asked and answered questions about technology. When I joined it was relatively civil and by the time I left it was like a warzone with servers frequently disconnecting, getting attacked and channels being taken over. Where did we go next? We relocated with a small group to a private channel on a much smaller network that lives on to this day 10+ years later! Which reminds us all:

Gated communities have longevity.

Voting Issues

You can find abundant questions about the number of upvotes on Quora having to do with everything from how good looking someone is to how famous they are. There is plenty of evidence that simple voting is not the best way to determine the best answers. To find out some insights on this I reached out to Hutch Carpenter at Spigit and he provided me with these insights about voting “weight” and community involvement:

Properly involving the crowd to identify top contributions is critical to a successful innovation community. If you only apply simple vote counts to identify top ideas, innovation is little more than a popularity contest. People earn reputations via peer responses to their contributions in the Spigit platform, which are used to weight their up-votes and down-votes. These weighted approval ratings go deeper than simple vote count, and help surface the best ideas which don’t necessarily have the top number of votes. This fosters an innovation meritocracy and ensures that top ideas don’t get overlooked.

As it sits today Quora is lacking this functionality and it will take time and great effort to produce better quality. They will of course have to achieve this while their system is being scaled up, challenged and gamed by users.

I will still visit Quora, particularly if I have a question to ask. It is one more place I can go in addition to LinkedIn answers or social sourcing via Twitter, Amplify, Facebook or my blog.

Photo Credit Dean Terry

Bye Headup it was nice knowing you

February 15, 2011 by Joe Hackman 12 Comments

Good Bye Headup makers of a Wikipedia info popup information utility are calling it quits on 2/28/2011. Citing lack of success in an Email sent to users of Headup (including moi) early this morning:

Hi there,

Following our previous email, we wanted to let you know that by the end of February we’re going to discontinue the Headup Widget for websites service.
We appreciate the time and effort that you took to use it. It’s been a great experience for us, and we hope you enjoyed the product as well.
There are many reasons for this, but the bottom line is that it just wasn’t successful enough to warrant future development.
The Headup widget will stop functioning on February 28th, 2011.

If you are a WordPress or Joomla user, we highly recommend that you uninstall it from the plugins page before the end of the month.
Other users should simply remove the script from their HTML files.
If you have any questions, please feel free to contact us.

Thanks for the feedback and support along the way, you’ve all been great.

All the best,
The Headup team.

I use the Headup widget here on my blog to allow people to get popup information on keywords such as Email, Facebook, Notifications, Life, NBC, Community (picked randomly from recent posts). According to the WordPress Codex site Headup has as of this publishing 10,754 downloads. So there are at least that many people like me seeking alternatives. I am going to start looking at alternatives but Wikipop is looking the most promising right now.

“Lack of success” = Lack of Profit

With the pressures to provide everything for free these days, many people are raising the question about free content and free applications. In fact if you follow @GiniDietrich’s blog she did a piece recently about charging for content. In that article she cited a recent Harvard Business Review podcast “Finding Profit in a World of Free” which is a very interesting piece that discusses the topic in depth.

Good bye Headup, it was indeed nice knowing you. Thanks for the free software and good luck to everyone. I only wish that your monetization strategy had worked because I thought you had a pretty awesome tool.

Photo Credit Peter Kaminski